New video: Florence + The Machines

After weeks of listening to it on headphones and car stereos, I finally played the new Florence + The Machine CD through a decent pair of hi-fi speakers this week. Suddenly, a 6/10 album became 8/10.

The cacophony of Howl and Rabbit Heart separated out like a light through a prism, and the rumbling underscore of the drums became as crisp and dry as a cracker. In short, the whole experience made me very pretentious indeed.

The stand-out track on the album has always been, for me, The Drumming Song, and that will indeed be the next single. Nice to see that the director, Dawn Shadforth (also responsible for Kylie's iconic Can't Get You Out Of My Head) resisted the temptation to fill the screen full of percussion and instead focused on the song's devotional lyrics.

Good work all round.

Florence + The Machine - Drumming Song


Dawn Shadforth discussed the video with Dazed and Confused. Read it here.

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