Elena Jane covers Elton John
Ellie Goulding has covered an Elton John song. Your Song, to be precise. And it's the soundtrack to John Lewis's Christmas advertising campaign.
Awwww, brings a tear to the eye, doesn't it?
Now, I'm not a marketing executive with a fancy degree but I'd say that the audience for Ellie Goulding and John Lewis cross over by 100%. That's 110% in X Factor money.
To prove it, I just wrote down five phrases off the top of my head to describe both institutions (it's a laugh a minute round here). Here's what I came up with:
See what I mean? I bet Ellie would even let you sleep at her house during a blizzard, like one branch of John Lewis did last year. You wouldn't get that sort of Christmas spirit from Eliza "Scrooge" Doolittle or Cheryl "lump of" Cole. Tinie Tempah might give you some eggnog, though.
Anyway, Ellie has done a proper video for her single. There's not much to it - just some faded Super 8 scenes of the Hereford singer and her mates mucking about near a waterfall - but it's quite sweet. Here you go:
Ellie Goulding - Your Song
Anyone who's heard the vastly superior acoustic version of Ellie's album track Wish I'd Stayed must be hoping that her second album takes the same path as the above Elton cover. I wouldn't object myself, to be quite honest.
Awwww, brings a tear to the eye, doesn't it?
Now, I'm not a marketing executive with a fancy degree but I'd say that the audience for Ellie Goulding and John Lewis cross over by 100%. That's 110% in X Factor money.
To prove it, I just wrote down five phrases off the top of my head to describe both institutions (it's a laugh a minute round here). Here's what I came up with:
JOHN | ELLIE |
Guaranteed quality | Guaranteed quality |
A bit posh | A bit posh |
Reassuring presence on the high street | Reassuring presence in the charts |
Slightly stuffy | Slightly stuffy nose |
Never knowingly undersold | Hot in an older sister kind of way |
See what I mean? I bet Ellie would even let you sleep at her house during a blizzard, like one branch of John Lewis did last year. You wouldn't get that sort of Christmas spirit from Eliza "Scrooge" Doolittle or Cheryl "lump of" Cole. Tinie Tempah might give you some eggnog, though.
Anyway, Ellie has done a proper video for her single. There's not much to it - just some faded Super 8 scenes of the Hereford singer and her mates mucking about near a waterfall - but it's quite sweet. Here you go:
Anyone who's heard the vastly superior acoustic version of Ellie's album track Wish I'd Stayed must be hoping that her second album takes the same path as the above Elton cover. I wouldn't object myself, to be quite honest.
Labels: ellie goulding, elton john, Music, TV, video