Wednesday, December 21, 2011

When collaborations go right

French DJ David Guetta is basically responsible for the sound of every record you hear on chart radio these days. His formula is simple: Euphoric synths, pounding 4x4 drum beats and precipitous drops. Or, to put it another way, he's constantly recycling the thing he did on The Black Eyed Peas' I Gotta Feeling in the hope that everyone is too off their face on Vodka and Red Bull to notice.

When it goes right - eg with Rihanna on Who's That Chick - it goes very right. When it goes wrong - eg with Akon on the risible Sexy Bitch - it's like an ear infection, a migraine, the norovirus and having a spike rammed into your oesophagus all at the same time.

His latest single is a duet with Aussie jazz-pop experimentalist Sia. Probably best known in the UK for her work with coffee table chill out band Zero 7, she's an unexpected collaborator for the starstruck French producer. If you were to plot their respective careers on a graph, it would look like this graph:


Their duet is called Titanium and, appropriately enough, it's a 100% bulletproof club anthem. But I wonder what the ultimate goal is: Respect for Guetta from the internet cognoscenti? A rare chart hit for Sia? Or an unhappy mish-mash of mediocre sales and begrudgingly positive reviews from Pitchfork?

Their fate is in your hands, etc.

David Guetta ft Sia - Titanium


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