"Lost" Ellie Goulding track surfaces

I don't understand the craze for Supermarket exclusives on entertainment products.

Does anyone who casually picks up The Avengers DVD in Sainsbury's really think: "Hey, I just got an exclusive 90-minute documentary I'll never watch. In your face, Asda!"

I'm sure there's some sort of financial kickback for the distributors, or that Sainsbury's have calculated they can sell an extra 2,050 bags of Doritos to sweaty Joss Whedon fanboys. But, to me, it takes the sheen off a triple-A mega-budget movie when it's languishing in a battered cardboard stand next to a display of "value" sausages.

But it's not just films that suffer - it's happening with music, too. Did you know Ellie Goulding's recent album, Halcyon, contained an extra track if you bought it in Tesco? No. Why would you? And who in their right mind would go out of their way to find a Tesco that stocked the album in order to obtain a solitary song that, let's face it, was going to be on BitTorrent the day it was released, anyway?

The sad thing is, Stay Awake is one of the best songs on the record. Produced by French dance genius Madeon, it's a roaring blast of late-night euphoria, with Ellie doing what Ellie does best - injecting genuine warmth into the frigid digitalism of Dubstep.

Thankfully, Stay Awake has finally been given a "proper" release on Beatport - so you can download it from the comfort of your internet, without being seduced into buying a cabbage.

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