Little Mix premiere new single Move

Little Mix could have played it safe after the success of Wings in the UK and US. They could have become a regimented R&B girl band, with harmonies tighter than their outfits. But no. They've done the other thing: Gone completely bananas.

Move, their new single, is a shapeshifting clusterbomb of audacious hooks and lip-smacking vocal parps. "We started with sounds. Just making loads of little quirky noises," Jade told Radio One. "It was a bit weird actually, but we are a bit weird anyway."

It shouldn't work. It doesn't make sense. The build-up to the first chorus ends with the second verse. They try to seduce a "hot boy" by calling him a "big baby". There is frankly too much cowbell.

And yet. And yet. And yet...

Like Girls Aloud at their best, Move throws the pop rulebook out the window, drives a steamroller over it, shreds it, feeds it to an octopus, feeds the octopus to a shark and makes the shark write the chorus on a harpsichord. It's brave and it's clever and it's really rather good.

9/10

Little Mix - Move

Best bit: I KNOW THAT YOU WANNA BUT YOU CAN'T COZ YOU GOTTA STAY COOL IN THE CORNER WHEN THE TRICK IS THAT YOU WANNA MOVE. SO MOVE.

Tweet