Frank Ocean likes the smell of Chanel

Almost 60 years ago, Soprano Elisabeth Schwartzkopf was pilloried for her appearance on Desert Island Discs - when seven of the eight records she chose were her own recordings (the eighth was the instrumental prelude to an opera recording in which she was the star.)

So imagine what people will say about Frank Ocean - who used his own radio show on Beats 1 to premiere his new single, Chanel 18 times in a row. Yes, eighteen.

While the song doesn't quite justify that level of exposure (and let's not forget, Frank will receive royalties for all 18 of those plays) it's still a fantastic listen - all muffled beats and lazy, looping piano figures. Lyrically, Frank continues to explore duality and gender fluidity, opening with the line: "My guy pretty like a girl / he got fight stories to tell / I see both sides like Chanel."

But the chorus does nothing to dispel the notion he's become a little bit pleased with himself, as he sings: "I got new money / And it's all cash / I got new bags / And they all collabs / I rubber band thousand dollar Delta gift cards."

Well done, Frank. We're all terrifically pleased for you.

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