Mpho's not particularly subliminal advertising

Parlophone have just uploaded something called the "official listening post" for Mpho's forthcoming single, See Me Now.

It's a forward-thinking attempt to combat the bootlegged radio recordings that regularly turn up on Youtube (youtube) in the weeks leading up to a single's release. But, coming from a record label, it has much, much higher production values than fan clips.

Parlophone, you see, have invested in a copy of Windows Movie Maker 2.1 ("so easy a child could use it") and asked a child to use it. The result is a hyperactive, rapidly intercut, maniacally strobing, multi-coloured assault on the senses.

The flashing Mpho logo will burn itself into your retina. The flickering lyrics will induce epilepsy. The pulsing graphics will give you acid flashbacks, even if you have never taken acid, known anyone who has taken acid, or heard the word acid outside of a chemistry lesson.

You can watch below. But, please, close your browser window when you start foaming at the mouth.

Mpho - See Me Now


The song is a solid 6/10, by the way.

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MPHO covers Kate Bush

You can't really go wrong with a Kate Bush cover, but it certainly helps to have a gorgeous, melted butter popcorn soul voice. Whatever that means.

Here's MPHO giving it some welly.

MPHO - Running Up That Hill

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MPHO has made a video

Remember last year when we said Santo/i-gold was basically MIA with all the rough edges smoothed off to make her more chart friendly? Well, guess what? Someone has bought a Black and Decker belt sander and run it all over Santo/i-gold and created a sort of fine grain pop bannister.

She is called MPHO. We don't know how that's pronounced, but we hope you get to start with a low buzzing noise like a train approaching, followed by a terrifically loud laser gun noise - sort of like this: "mmmmmmmmmmMMMMMMMM-PEOWWWWWW!"

Her debut single samples Martha and the Muffins' Echo Beach. It is better than Gabriella Cilmi's cover version of Echo Beach, but nowhere near as good as Martha and the Muffins' version of Echo Beach.

Here she is performing it on a video.

MPHO - Box'N'Locks

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