Write the theme tune, sing the theme tune

Advertising jingles are a dying breed according to the Boston Globe.



Using quotes from ad agencies and jingle-writers, they present a well-argued case. But they've missed an important point: most high-profile companies still use specially-comissioned music. I bet you can hum all of these; I'm Loving It, Always Cutting Prices, Always Coca-Cola, I'd Rather Have A Bowl of Coco Pops (which is constantly updated with new lyrics that never quite scan).



And while they're correct that pop music has replaced jingles to an extent, they forget that some 'artists' are actually jingle-writers who happen to put out albums. Moby, Air, Basment Jaxx: I'm talking to you.

The irresistible, singable, stick-in-your-mindable jingle is dead

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