Defying all logic and reason

Our favourite flick might be William Goldberg's daft riff on fairytales, "The Princess Bride", but we also know the difference between Dirty Harry and Dirty Dancing. There's no salsa in Dirty Harry.
So why, when we managed to ditch the Matrix after one pointless sequel, are we still desperately excited by "Revenge of the Sith"? Even the fanboy ravings of Kevin Smith can't put us off.
Insert your own "Dark Side" pun here. We're off to join a queue...