New music: A Fine Frenzy - Now Is The Start

What can I tell you about A Fine Frenzy? Well, here are six things for starters.

• A Fine Frenzy is the nom de chanson of Alison Sudol, a singer-songwriter from LA. The name is taken from a line in Shakespeare's A Midsummer Night's Dream. I'd have preferred "hey nonny no" but you can't have everything.
  
  
• You will often find Alison with her nose in a book. Or her ear in a book, or her shin in a book. This is because she owns too many books. "I rolled over in the middle of the night last night and I got stabbed by a book," she told Rue Magazine, enigmatically.
  
  
• If Florence and the Machine was a pallid indie pop princess, she would probably sound like A Fine Frenzy. Alison has a real knack at that elusive trick of setting up an addictive groove, then smashing you sideways with a delicious, unexpected chord change.
  
  
• When Alison gets bored with her band, she redecorates them with paint, as evidenced in the video for the excellent Electric Twist.
  
  
• She loves the environment. "If you go into a forest, if you stand by the sea, if you go out into the hills, it's impossible not to be affected by that," she once told the world's most unbelievably self-important interviewer.
  
  
• Certain members of the "blogosphere" have (not unreasonably) developed an unhealthy crush on Alison. One of them even used an interview to ask her out, which was definitely not awkward at all.
  
  
• A Fine Frenzy's first two albums haven't exactly set the charts alight in the UK, not that that matters, but happily a third is on the way in October. That album is called Pines, and the first single from it is Now Is The Start, which you can hear below.

A Fine Frenzy - Now Is The Start (audio)
Yum yum bubblegum.

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