Nicole Scherzinger is a boomerang

The video for Nicole Scherzinger's Boomerang has just "dropped", which sounds awfully careless if you ask me.

As the opening salvo of an album campaign, the will.i-am production is a little underwhelming - not awful, you understand, just bland. You do begin to wonder whether poor Nicole will ever get to release a solo album in her home country (debut album Her Name Is Nicole was binned, while the US release of Killer Love was cancelled).

Directed by fashion photographer Nathalie Canguilhem, the video has a few beautiful moments, particularly the ultra-slow-motion filming during the middle 8. Here's a couple of screengrabs.

Nicole uses an invisible urinal.

This is what it will look like when they sequence Nicole's DNA.

I call this one "combustible hair product disaster movie".

Someone's been overdoing it with the layering tool in Adobe Aftereffects.

And here are all of those images in motion and context. Enjoy. Nicole Scherzinger - Boomerang

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