Lily Allen's single "in full"

Hark at this: Lily Allen has just released a tarted up version of a song previously known as I Don't Know [we originally wrote about it in April] and declared it'll be the first single off of her second album, It's Not Me, It's You.

The track, now called The Fear, is exceptionally good - vintage Lily, in fact. But what's really interesting is how her record label, Parlophone, put an audio version on Youtube (youtube) at the same time as the single received its radio premiere, essentially cutting off the pirates at source (there are only two other versions of the song on Youtube, and they're of noticeably poorer quality).

Even better, the record company has ensured that they get some official artwork, information about release dates, and links to album pre-orders embedded alongside the clip on blogs everywhere. It's almost as if they've worked out how the internet can be used to promote music, just short of the tenth anniversary of Napster.

Awww, bless.

Lily Allen - The Fear


In case you missed it, here's an exhaustive first review of Lily's new album, courtesy of Popjustice.

Tweet