New music: Spark

Given the worrying chart performance of Marina Diamandis and Ellie Goulding this year - ther second singles both stalled at 26 - you'd think record companies would be giving a wide berth to anyone other women with a kooky wardrobe and a handbag stuffed full of electropop songs.

But the album sales tell a slightly different story. Marina was recently given a Gold award (100,000 sales), while Florence and La Roux both have a clutch of Platinum plaques between them.

So it's not a complete mystery why East Londoner Jess Morgan is getting a shot at superstardom. The 18-year-old goes by the name Spark and is not to be confused with Sparks (the band), Sparkies (the electrical tradesmen), Sporks (the cutlery) or Norks (the breasticles).

The sound of Spark is nourishing punk-pop propelled by pounding pianos and urgent, fuzztone guitar lines. Blow, which you can find on her MySpace page sounds like a punkier, dirtier Kate Nash. New single, Shut Out The Moon is a more melodic affair, drenched in Marie Wilson harmonies. Both are excellent.

You can pre-order a limited edition vinyl copy of Shut Out The Moon from PureGroove - who have helpfully provided the following full-length samples to help influence your purchasing decision.

Shut Out The Moon by Pure Groove

Spark - Shut Out The Moon (Monsieur Adi Remix) by Pure Groove

PS: Whatever you do, don't make the mistake of reading Spark's blog, which is simultaenously hatstand nutso bonkers and eye-bleedingly dull.

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