Warning: This song will soon be unavoidable

The girl being eaten by the giant marshmallow is Carly Rae Jepsen. She came third in the 2007 season of Canadian Idol, which basically makes her Canada's answer to Same Difference. There must have been a malfunction with the crushing jaws of showbusiness death, however, because she's ended up with a proper recording career.

First the bad news: Justin Bieber has a hand in this. He signed Carly to Interscope sometime last year, and has been (*shudder*) writing music with her. The good news is that Carly actually knows something about the popular medium we call song. She started off in a swing band(?), namechecks Van Morrison and Nina Simone, and released a handful of pretty folk-pop songs after her Canadian Idol experience.

Carly says she has now moved on to a "Kimbra-La Roux-Dragonette phase". As reference points for dementedly brilliant pop music go, those are pretty darn good.

Carly's new single is Call Me Maybe and it's exactly the sort of teen-friendly melodic pop that dominated the airwaves at the turn of the millennium. But in the era of autotune and "da club" it sounds strangely fresh and new. Catchy of chorus and peppy of demeanour, you won't be surprised to learn it started life as a country song. It's out on 15 April, but with playlist additions from Capital and Radio One, so it's pretty much going to be inescapable in about a week's time.

You heard it here first (unless you heard it last December, when it came out in the US and everyone else wrote about it). Terrible video, by the way.

Carly Rae Jepsen - Call Me Maybe

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