It's a beautiful design

Is electronic space music a genre? If so, then Hooray For Earth are in charge of it. Like fellow space explorer Buzz Aldrin, the band hail from New York, and are led by the fantastically-named Noel Heroux.

I loved their previous single True Loves and the follow-up is equally fantastic on plastic.

No Love is the sort of music MGMT would be making if they hadn't bottled it completely in 2010 and abandoned all attempts at melody, structure and coherent thought. Psychedelic but funky, its trippy experimentalism is shot through with squiffy 80s synths and sublime pop hooks... Loads of them. I counted at least three choruses, which is approaching Gaga levels.

There doesn't seem to be an official video, but the song has already inspired a couple of amateur efforts. Unusually, some of them are even tolerable to watch. Here are my favourites.

Hooray For Earth - No Love
A short film about love, passion, and milonga.


Hooray For Earth - No Love
Kids at a rave version


The single is available now, as part of Hooray For Earth's debut album, True Loves.

UPDATE 02/04/12: The band have written to tell me that the first video, directed by Johnny Wood is "Hooray For Earth approved" and an official clip is "will surface in a couple of weeks". So there you go.

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Hip Hip Hooray For Earth

New York band Hooray For Earth should be filed under the "a little bit pop, a little bit indie" category in HMV's rapidly-shrinking music section. If you like Yeasayer or MGMT, they might be up your street. Other things that might be up your street include a fire hydrant, a cat, someone's bike, that one guy with the wonky eye, hedges, sledges, ledges, drainpipes, stalactites and a magic pony.

Anyway, Hooray For Earth have a single which is getting a lot of love on 6 Music. True Loves is its name, and it stutters along on a jerky, insectoid rhythm while singer Noel Heroux rambles on inconclusively about love and the aging process.

If you're expecting the video to help you decipher the lyrics, good luck. It appears to be some sort of tribute to Planet Of The Apes and / or science fiction in general. There's lots of ominous smoke and trudging through long grass and wearing of facial hair but it's very perplexing indeed.

Great song, though.

Hooray For Earth - True Loves

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