Purity Ring have all of the lights

In a bid to outdo Jean Michel-Jarre, Canadian dream-pop duo Purity Ring have used 2,500 LED lights as the backdrop for their new video. That's enough to illuminate 50 Christmas Trees, or one of Madonna's vanity mirrors.

The clip finds singer Megan James falling through a black void, until she lands in a surreal, sci-fi showroom - filled with hanging lightbulbs, glowing screens and dancing men in squid pyjamas.

James said the following words about it, in a not entirely coherent press release:

The video consists of the many elements we have created and chosen to express in a live context, but has an added sightline of being in another world, keeping the past in arms with the present and holding a bit of magic in the dark.

I don't know what that means, but it all looks very pretty.

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Must listen: Purity Ring

Canadian electro duo Purity Ring are achingly modern. They didn't even meet up during the recording of their debut album, 2012's Shrines. Singer Megan James and producer Corin Roddick were separated by 1,000km, recording their respective parts in Montreal and Halifax, where they were living at the time, and emailing the tracks back and forth.

They managed to get together for the follow-up, although it actually raised more problems than it solved.

"It was kind of like starting a new band," Megan told DIY Magazine. "It didn't work immediately," Corin added. "It took some time for us to actually learn how to write songs together."

Still, the results are pretty special. Another Eternity - which is streaming in its entirety on NPR - is exactly what you would get if Chvrches produced the next Taylor Swift album.

Imagine that. Or, if you'd rather, just listen to the results. Here's the latest single is, Bodyache and, below that, is Push Pull, which has been around since December.

Purity Ring - Bodyache


Purity Ring - Push Pull

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