Video of the week: Virtual Insanity
More often than not, the best music videos are made for incredibly bad songs. The reason is quite simple: Artists traditionally make their biggest impact with their first few singles, at a time when the record company isn't prepared to spend wads of cash on a promo clip that might never be seen. Consequently, a breakthrough video is often a poorly-shot, grainy performance of a band styled by their aunt who works on the Debenhams make-up counter.
A couple of years later the video budget skyrockets at roughly the same time as the band's music leaves orbit and crashes back to earth. Hence: amazing videos for songs you wouldn't play to prisoners in Guantanamo.
Luckily, however, some bands manage to strike gold on their second or third album, and get a big-name director for a stunning single - which is exactly what happened to Jamiroquai with Virtual Insanity.
It's directed by Jonathan Glazer, who was also responsible for the Guinness surfer adverts and nearly drowning Thom Yorke in the video for No Surprises. The concept is amazingly simple - Jay Kay dances in a mental asylum.
The clever part is how it's filmed. There is one, locked-off, camera attached to a couple of walls and a ceiling which are suspended slightly above the floor. The "set" is then swung around on a set of castors while Jay Kay stands inside it - giving the impression he's floating across the floor. It's one of the most visually arresting things you'll ever see.
The whole thing looks like one continuous shot, but every so often the camera pans up or down to the roof of the floor -- if you look carefully, you'll see a cut when that happens (often the set has changed when the camera swings back into position).
According to wikipedia - so it may not be true - the couches that form part of the set are hooked to the walls so they will move along with the "room", detaching themselves when Jay Kay presses on them.
The singer likens his performance to "Fred Astaire on acid," which isn't a bad description at all. It certainly cuaght the attention of the public, who sent the song to number 3, and the industry, who awarded the video four MTV awards in 1997.
By the way, keep your eye Look out for a 'blooper' towards the end. Blood that was previously dripping from the wall suddenly gushes out as though they've just accidentally severed a very important artery. It's probably just someone squeezing too hard on the ketchup bottle, though.
Labels: jamiroquai, Music, Review, video


It's all got a bit self-absorbed around here over the last couple of days, hasn't it? Blah, blah, Top of the Pops, blah, blah, I wrote some music, blah, blah, voice-over work, blah. 
The Scissor Sisters are back, back, BACK!!! And any qualms that the high priests of campery had been hiding away for so long because their new material was rubbish can be instantly dismissed on one listen to their new single.
The BBC has very quietly started offering vodcasts of their news programmes. It sounds amazingly futuristic and high-tech, but all it really means is that you can download videos of the news to your PC / iPod or PSP. And, if you really like a particular programme, you can subscribe to it, and your computer will magically acquire new episodes as soon as they become available. How marvellous.
Of course, it's all a big dirty trick to get publicity, but not in the way you might think. She's released a 'personalised' version of her new single A Public Affair where you can get your own name put into the song's lyrics. The choices include such un-musical names as Ian, Sharon and, yes, Simpson's ex-husband Nick.
Two of R&B's hottest stars, Beyoncé and Ciara, are going head-to-head with their new singles, both of which are the first releases from their sophomore albums.

Hooray for popjustice - the "influential" "pop music" "blog" done by Peter Robinson, who also writes for the Guardian and the NME and Attitude.
If you haven't left work yet (and if not, why not?) this game will drive you to distraction until the boss frees you from your shackles for the weekend.
Justin - Sexyback: It didn't take long for this to break free of its internet constraints. Filled with dirty synths and fragments of Timbaland rapping, it sounds like a track off Nelly Furtado's album, except sung by a sexual pervert.
Alesha - Lipstick: Pop-o-rific debut single by the cute one out of Mis-teeq (and also the star of N.E.R.D.'s
Razorlight - In The Morning: Because it is the best pop-rock song in ages One can only imagine what the original, 20-minute long, version was like.
Lady Sovereign - Love Me Or Hate Me: I saw Lady Sovereign supporting Basment Jaxx a couple of years ago, and it was one of the most embarassing performances I've ever witnessed. But on record she's quite good - like a chav MIA.
Arcade Fire - Rebellion (Lies): The song the BBC used for it's "Goal Of The Tournament" compilation at the end of the World Cup. Still as good today as it was two years ago.
The Roots - Don't Feel Right: Note-perfect philly rap from the best hip-hop band on the planet. "Remember back in the days when the kitchen had eggs?" is the best lyric of the year so far.
Lily Allen - Oh My God: Her single is number one, and her album is set to top the charts when it comes out next week, too. Is she worthy of all the hype? Can you stomach the thought of liking something genetically linked to Keith Allen? Who is responsible for her eye makeup?
Fergie - London Bridge: The debut solo single from the pant-wetting, hump-having, former Crystal Meth addict out of the Black Eyed Peas. Disappointingly, it's really good.
Nelly Furtado featuring Chris Martin - All Good Things: Back when Nelly Furtado's album, Loose, was being recorded it was revealed she'd laid down a duet with whining Coldplay geekboy Chris Martin. The song appeared on the album, shorn of his vocals. "Contractual difficulties" were cited as the reason. But, as this leaked version shows, it's because his performance is wank.
Jorge Ben - Take It Easy My Brother Charles: My current obsession is a compilation of Brazilian psychedlic rock on the Soul Jazz label, called Tropicalia. This song is the standout track, and if you only have time to download one track off this page, make it this one.
We're appraching that time of year when the Mercury Music Prize judges choose their sacrificial victim - the artist who they will curse to the dustbin of pop through the act of bestowing an "album of the year" award upon them.
Jack Black, star of King Kong and School of Rock, has a side project. It is the greatest band in the world - or so he says.
Just a quickie today. First of all, to mention how excellent it is that Arrested Development has been
The Pet Shop Boys have announced the second single from their excellent Fundamental album will be the uptempo dancefloor stomper Minimal.
It's played in real time, and on Saturday nights you can catch a wandering canine minstrel, K.K. Slider, performing a set of folk classics in the village coffee shop. He even gives out bootlegs at the end of the gig!
Pet Shop Boys - Minimal
KK Slider - DJ KK
1) A very funny and characterful comic strip by Mike Russell points out the differences between the X-Men films and comics. Not as nerdy as you'd think. But still quite nerdy, nonetheless.
I go away for just one week and what happens? A new Janet Jackson single gets released to radio... Tsk.